The Essentiality of Communication Planning

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Planning, in accordance to Community Tool Box Website (ctb.ku.edu), is a manner to organize behaviours for the fulfilment of specific goal/s. Our goal as development communicators is to raise awareness in line with our initiative's long-term benefits towards our community.

To develop a plan of communication for development, we have to consider some basic questions (Section 1. Developing a Plan for Communication):

• Why do we want to communicate with the community? (What’s our purpose?)
• Whom do we want to communicate it to? (Who’s our audience?)
• What do we want to communicate? (What’s our message?)
• How do we want to communicate it? (What communication channels are we going to use?)
• Whom should we contact and what should we do in order to use those channels? (How will we actually distribute your message?)

The answers to these pertinent inquiries establish our action plan and what are we needed to do in order to communicate strongly with our audience. The rest of our development communication plan involves three steps:

• Implement our action plan. Construct the message and distribute it to the target audience.
• Evaluate our communication efforts, and fine-tune our plan accordingly.
• Keep at it

Communication is continuous activity for development planners like us, which depends upon, serves, or is in some way associated with the community. The audience, purpose, channels, and message may alter, but the commitment to maintain relationships with key people and the media in the community continue. As a result, an essential part of any development communication plan is to continue using and revising our plan, based on our experience, throughout the existence of our development goals.

Goodnight! And thank you for reading.



Reference
Section 1. Developing a Plan for Communication. (n.d.). Retrieved November 5, 2015, from Community Tool Box: http://ctb.ku.edu/